
WinCo Foods: Let’s Go Shopping! 2D Animation Ad Campaign by DaviesMoore
In the fall of 2011 our agency,
DaviesMoore, pitched an idea to WinCo Foods for a set of animated commercials. The basic idea was to feature scenes from within the store as simple line animation on a brown kraft paper background that is revealed to be a WinCo Foods paper grocery bag. The client loved the idea and we set out to find the right partner to bring the concept to life and we found just that in Happy Trails Animation.
Happy Trails was great to work with from the beginning. Andy Collen and his team took our ideas and ran with them – offering several suggestions and refinements in the process that improved the spots. We appreciated their working process which allowed us to weigh in on key decisions and to watch them turn animatics based on our rough storyboards into a rich, fully animated commercials. With a clearly communicated schedule and checkpoints along the way, the project went very smoothly and Happy Trails was great about making revisions as we finalized the spots.
Happy Trails provided us with
great customer service, a quick turnaround and, of course, some really cool animated commercials. We look forward to working with them in the future.
Jason Sievers
DaviesMoore