Pride
DaviesMoore creative agency collaborated with Happy Trails Animation to create a national ad campaign featuring a trio of uniquely animated commercials for WinCo Foods’ new store location in Las Vegas. We were asked to develop a custom style of animation — something that would look eye-catching, handmade and rustic.
The solution became simple — we all agreed that it would look great if we made the artwork look as though the artist drew the scenes on a brown paper shopping bag. Next, the reference footage was shot on our iPhones, using a shopping cart as our camera dolly (with the store manager’s permission) during a shopping trip to our local WinCo Foods in Portland, Oregon. From there the frames were improved, roto-scoped and animated using traditional, paper-free 2D animation methods.
- CLIENT: Davies Moore
- PROJECT: WinCo "Let's Go Shopping!" (Pride)
- AGENCY: DaviesMoore
- AREA: Produced in Portland, Oregon for DaviesMoore of Boise, Idaho
- SOUND: Effects by Happy Trails Animation
- AWARDS: 2 Telly Awards
Creative
There’s something in the air at WinCo Foods…pride! From proud shoppers who fill their carts without draining their wallets, to employees who act like they own the place, because…well…they do! WinCo Foods. Pride in saving, pride in service.
Shop Smart
DaviesMoore creative agency collaborated with Happy Trails Animation to create a national ad campaign. This spot is called “Shop Smart” and it is one of three unique animated commercials for WinCo Foods’ new store location in Las Vegas.
- CLIENT: Davies Moore
- PROJECT: WinCo "Let's Go Shopping!" (Shop Smart)
- AGENCY: DaviesMoore
- AREA: Produced in Portland, Oregon for DaviesMoore of Boise, Idaho
- SOUND: Effects by Happy Trails Animation
- AWARDS: 2 Telly Awards
Creative
You’re a smart shopper. Responsible. You’re frugal and you hold your head high. Aisle to aisle and shelf after shelf, WinCo Foods offers low prices at incredible savings on groceries and household essentials. Go ahead! Shop smart. Shop WinCo.
Stock Up
DaviesMoore creative agency collaborated with Happy Trails Animation to create a national ad campaign. This spot is called “Stock Up” and it is one of three unique animated commercials for WinCo Foods’ new store location in Las Vegas.
- CLIENT: Davies Moore
- PROJECT: WinCo "Let's Go Shopping!" (Stock Up)
- AGENCY: DaviesMoore
- AREA: Produced in Portland, Oregon for DaviesMoore of Boise, Idaho
- SOUND: Effects by Happy Trails Animation
- AWARDS: 2 Telly Awards
Creative
Roll up to the register and watch the savings add up. At WinCo Foods, a full cart doesn’t mean an empty wallet. Find low prices and great savings on all your groceries and household essentials. Go ahead…shop smart. Shop WinCo!
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No copyright infringment intended. All spots are property of their respective owners and are shown here as part of the professional portfolio of work created by Happy Trails Animation for their respective clients. Any other individuals wishing to link or show these videos must get permission from the client or production house.
